Your Hair. Your Story.

We are here to hand you the megaphone so you can wear your hair proud and loud.

It’s time to start the conversation, to share the untold tales of hair struggles and triumphs.

We’re here to provide the platform, to halt the taboos around hair issues, and celebrate all sorts of hair journeys from individuals like you. We are not here to tell you who you are or how to look.

At Hairlust we believe that your hair tells a story about you. As a form of self-expression, creativity, and empowerment. You decide how to tell that story.

We're here to hand you the megaphone so you can wear your hair proud and loud.

your hair your story

Everyone is Unique

Alexandra, a mother of two with a mixed heritage, shares her hair journey with unique curls that garnered admiration in her youth but later became a source of vulnerability. Wanting to fit in, she straightened her hair, causing significant loss and aligning with societal norms.

Later in life, it struck a chord when one of Alexandra's kids wished for straight hair, reflecting societal pressures. Her experience drives her to empower her kids, celebrating their curls and fostering confidence. After traversing phases of self-comparison, Alexandra now embraces her curls, understanding the importance of self-acceptance.

your hair your story - beauty has no age

Beauty Has No Age

Meet Birte, a spirited 75-year-old from Copenhagen with a remarkable hair journey. From embracing poodle curls in the '70s to chasing short hairstyles inspired by models, she's navigated trends, never quite achieving long locks until now - a success she treasures.

Her dedication to hair care started early, with childhood memories of mandatory cleanliness with egg yolk and vinegar. Despite a brief attempt to grow her hair long a decade ago, the scissors always won, prioritizing what she deemed 'decent'.

Birte's story is a testament to a lifetime of pride in her hair, each strand holding tales of style, nostalgia, and an unwavering commitment to looking her best.

your hair your story - listen to your body

Listen to Your Body

Maria faced sudden hair loss that shattered her identity. At first, a small bald spot rapidly expanded, leaving her panicked. Seeking medical advice provided reassurance about recovery, but it took six months for her hair to start growing back. Amidst managing a bustling life with work, family, and rigorous exercise, Maria eventually slowed down, realizing the toll this took on her. Monitoring the bald spot's progression became a daily routine, teaching her to listen to her body’s signals. Her experience emphasized the importance of being responsive to her body’s needs. Maria now prioritizes avoiding situations that push her to physical manifestations like hair loss. Sharing her hair journey aims to underscore the importance of listening to our bodies' signals.

your hair your story

Make a Difference

We want to show how these are just a view examples of stories being lived everyday by everyone of us. Your story can make a big difference to another person.

  • Tell us your story

    Going forward we want to include more stories to inspire others and show how different we are and yet have more in common than we think.