Behind the logo

Sofie and Rasmus began the Hairlust adventure with one product in its portfolio: a hair supplement for women.

With a strong focus on product development, 2018 was the year that our product range really began evolving.

At this point, our product range had already grown to 10 items!

With a large presence on social media, and a business plan that leans on our own webshop and content platform, it became increasingly important to continuously produce content. Therefore, we built our own photo studio right at the office.

The Hairlust team has reason for celebration: we launched our webshop in 10 markets! Our team, consisting of 10 nationalities, celebrated this in style with a fun team building event.

We won a whopping 3 beauty awards in 2020 at prestigious Danish and international award ceremonies!

Our products are recognised by the biggest critics in the beauty industry. These three products were the big winners of 2020.

What a turbulent time to be an entrepreneur. Suddenly the whole team was working from home and the office was empty. Our production capacity disappeared almost overnight, and 2020 was unfortunately marked by many product sell-outs.

We are very aware of our impact on the climate and are constantly seeking ways to improve on the sustainability front. We have therefore joined several initiatives and projects to reduce our climate footprint. Although we always focused on minimizing carbon emissions in our company, we have decided that it’s necessary to go the extra mile. We decided to fully offset our CO₂ emissions in order to become climate neutral. To do so, we donate to non-profit organisations (NGOs) that engage in comprehensive climate initiatives around the globe. Examples of projects we support are providing fuel-efficient stoves to people in Honduras, rainforest-preservation projects, tree planting, and a major renewable energy project in Thailand. Read more about our climate projects here. 

We launched a completely new online visual identity to reflect our evolution and represent the company we are today.

Hairlust is this year's winner at the Danish Beauty Awards 2021. We are very proud to be the only brand to win not one, but two awards!

The following products won: Anti-Frizz & Hydration Pre-Shampoo Hair Balm is hair care product of the year, and the Scalp Delight™ Scalp Massage Brush is beauty accessory of the year.

In the beginning of September we moved from our cozy office on Kompagnistraede to a beautiful new space with more room for our growing team, products and ideas. Now, we’re looking onto the Christianshavn canals - one of a kind view! 

After our first month here, we can say: We love our new office with space for plants, products and a lot of inspiration!

A start of a new, exciting chapter…

We have absolute stars working behind Hairlust everyday, and we wanted to bring them in front of the camera as well. So in March, one of the office days looked a bit different with a studio-set up and we recorded 10 different videos -  each in their local language.

The office day was filled with extra excitement and laughs (and nerves). But hey, everyone did amazing! 

After our two first months of welcoming the new team members and working hard on upcoming, big news, we enjoyed a day out for the whole team to get to know each other better. We met at the office, before it was time to sail some boats, eat lunch on board, play fun games in Copenhagen King’s Garden and just enjoy the amazing company. Finally, we finished off at a restaurant where we had a great company dinner and wine, and of course… drinks!

After an exciting rebranding we had product packaging leftovers with no purpose anymore. Although, it wasn't much we had left, it was not an option for us to throw it out or disregard it. We partnered up with SMALLrevolution, a Danish start-up with the mission to give plastic new life. The result? New office interior in the most stunning purple color made from our old blonde products. When upcycling plastic it is first crushed into small pieces. These pieces are then heated until they melt and can be shaped into new creative products. Amazing! Now we can use our new vases and podiums for flowers and upcoming photoshoots. What’s not to like?

In April, we proudly introduced our innovative Hair Test. The test provides personalized product recommendations tailored to the customers unique hair type and preferences. With over +50,000 individuals already having completed the test within the first months, we have effectively empowered our customers to make smarter, more informed purchasing decisions.

Entering a new phase of achievements. Shipments to our beloved customers have traveled far and wide, with over 700,000 Hairlust products shipped in 2023 reaching customers in 80+ countries. Simultaneously, our webshop has blossomed into a vibrant community, welcoming half a million visitors. Our social media presence has surged, with our TikTok following skyrocketing from 4,000 to 45,000, and hitting a milestone of 100,000 followers on Instagram. We are deeply committed to leveraging these platforms to not only inspire but also to educate our valued customers.

As the new year begins, a new chapter began for us as we settled into a new stunning office, just some steps away from our previous location in Christianshavn, Copenhagen. In the heart of Copenhagen we found a new home fitting our needs to run our business while creating a more vibrant and "hygge" environment.

At Hairlust we believe that your hair tells a story about you. As a form of self-expression, creativity, and empowerment. You decide how to tell that story. We're here to hand you the megaphone so you can wear your hair proud and loud.So we found incredible hair stories of inspring people that we want to share with you. Find those stories here.