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Our love of innovative and sustainable hair care has resulted in our products. Go on an adventure and maybe you'll fall in love too?
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Enriched Blonde™ Silver Hair MaskBrightening and repairing purple hair mask for all shades of blonde or gray hair.
¥6,000
¥4,800
Enriched Blonde™ DuoPurple shampoo and conditioner formulated to neutralize brassy tones in blonde and gray hair.
¥11,200
¥8,900
Enriched Blonde™ BundleComplete hair routine that works to neutralize yellow, brassy tones in blonde and gray hair.
¥17,100
¥13,700
NewTiny Tangles™ Shampoo & Body WashAllergy certified, nourishing, and gentle shampoo and body wash for babies and children.
¥4,800
¥3,800
NewTiny Tangles™ Hair Detangler SprayAllergy certified, kids’ detangler spray that eases tangles, moisturizes, and softens delicate hair.
¥4,800
¥3,800
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NewTiny Tangles™ Hair & Body OilAllergy certified, natural baby oil that gently nourishes children’s delicate hair, scalp, and skin.
¥3,700
¥3,000
NewTiny Tangles™ BundleSet of nourishing, natural, and allergy-certified children’s hair and skin care products.
¥13,100
¥10,500
Protein Repair™ Hair MaskAdds protein to the cuticle layer of hair strands to strengthen and reduce damage.
¥6,500
¥5,200
Sun Defense Hair MistLeave-in hair sun protection spray with a natural UV filter that protects hair from the sun.
¥5,600
¥4,500
Thermal Shield™ Heat ProtectantSilicone-free heat protectant that helps protect against heat damage up to 230°C while fighting frizz and humidity.
¥5,600
¥4,500
Ocean Water Sea Salt SpraySea salt spray enriched with Aquaxyl™, adds volume, body, and texture to all hair types.
¥4,800
¥3,800
Final Touch™ Hair SprayNon-aerosol, anti-frizz hair spray gives medium hold and weightless shine.
¥5,600
¥4,500
⚡️Final Touch™ Hair Styling StickInnovative flyaway hair stick gives medium hold while smoothing baby hairs with no flaky residue.
¥3,000
¥2,400
Final Touch™ DuoNon-aerosol, anti-frizz hair spray & hair styling stick for medium hold and weightless shine.
¥8,600
¥6,900
NewFinal Touch™ Hair Styling GelNourishing and versatile styling gel that gives flexible hold and a sleek, shiny finish.
¥4,800
¥3,800
NewFinal Touch™ Shimmering OilA nourishing shimmer oil for hair and body that delivers a radiant, iridescent glow.
¥4,800
¥3,800
NewFinal Touch™ Silver Glitter SprayLightweight glitter spray for hair and body that gives a radiant party glow.
¥4,800
¥3,800
Mineral Clay WaxNaturally-derived hair wax that gives a strong hold, texture and a matte finish.
¥4,800
¥3,800
NewEdge Control GelA gel pomade for taming edges and smoothing flyaways with lasting hold and shine.
¥4,800
¥3,800
Superb Lash Eyelash Enhancing SerumEyelash serum infused with clinically-proven peptide complex for longer and healthier lashes.
¥12,900
¥10,300
Wonder Beard™ Grooming OilSoftening beard oil for dry or coarse beard that promotes density.
¥4,800
¥3,800
Wonder Beard™ Growth SerumNaturally-derived beard serum with CAPIXYL™ Peptide Complex, caffeine and biotin.
¥7,300
¥5,900
Wonder Beard™ ShampooGentle beard wash with density promoting CAPIXYL™ and refreshing caffeine.
¥4,800
¥3,800
Wonder Beard™ BundleThe ultimate beard kit that includes everything to keep your facial hair looking its best.
¥16,700
¥13,400
Bamboo Heatless Curls KitGet beautiful and bouncy curls overnight without damaging heat.
¥5,800
¥4,700
NewBamboo Towel Heatless Curls KitGet gorgeous heatless curls with this kit made of a quick-absorbing bamboo blend for damp hair.
¥5,800
¥4,700
Bamboo Defining BrushBamboo hair brush with 9 removable rows of pins for easy shaping and styling of textured hair.
¥4,500
¥3,600
Bamboo Paddle BrushLarge bamboo paddle hair brush for gentle detangling of thick and long hair.
¥5,400
¥4,300
Bamboo Styling BrushSmall bamboo hair brush perfectly suited for styling and everyday brushing.
¥4,500
¥3,600
Vegan Bristle BrushSoft bristle hair brush with boar-like nylon bristles for gentle detangling and styling.
¥5,400
¥4,300
Vegan Bristle Brush, SmallSmall soft bristle hair brush with vegan boar-like nylon bristles for gentle detangling and styling.
¥4,500
¥3,600
NewBamboo Teasing BrushTeasing brush with vegan boar-like nylon bristles for gentle backcombing and precision styling.
¥4,500
¥3,600
Bamboo CombWide-tooth bamboo comb for gentle and effortless detangling of wet or dry hair.
¥2,400
¥1,900
NewDual-Edge BrushDual-ended styling brush to smooth flyaways, tame baby hairs, and sculpt edges.
¥2,400
¥1,900
NewCurved Flex Detangler, BlurpleGentle, flexible detangling brush with No-Tug technology.
¥4,500
¥3,600
NewCurved Flex Detangler, Small, BlurpleFlexible mini hair brush with No-Tug technology for gentle detangling.
¥3,700
¥3,000
NewCurved Flex Detangler, Small, WhiteFlexible mini hair brush with No-Tug technology for gentle detangling.
¥3,700
¥3,000
NewEdge-Lift Curl Defining Brush, WhiteVersatile curl brush for lifting, separating, and defining curls with no-tug technology.
¥4,500
¥3,600
NewEdge-Lift Curl Defining Brush, OrangeVersatile curl brush for lifting, separating, and defining curls with no-tug technology.
¥4,500
¥3,600
NewEdge-Lift Curl Defining Brush, BlurpleVersatile curl brush for lifting, separating, and defining curls with no-tug technology.
¥4,500
¥3,600
Wet Hair Detangler Brush, BlurpleGlides through tangles with ease without causing damage to fine, thinning, or brittle hair.
¥2,200
¥1,800
Wet Hair Detangler Brush, WhiteGlides through tangles with ease without causing damage to fine, thinning, or brittle hair.
¥2,200
¥1,800
NewIn-Shower Shampoo Brush, BlurpleFillable shampoo brush that evenly distributes shampoo for a deep-cleansing scalp massage.
¥2,800
¥2,300
NewIn-Shower Shampoo Brush, WhiteFillable shampoo brush that evenly distributes shampoo for a deep-cleansing scalp massage.
¥2,800
¥2,300
NewContinuous Mist Spray Bottle, WhiteContinuous fine mist spray for moisture and definition all day.
¥2,600
¥2,100
NewContinuous Mist Spray Bottle, BlurpleContinuous fine mist spray for moisture and definition all day.
¥2,600
¥2,100
Bamboo Hair Towel Wrap, WhiteHair towel wrap made with bamboo blend fabric for gentle drying.
¥2,600
¥2,100
Bamboo Hair Towel Wrap, BlurpleHair towel wrap made with bamboo blend fabric for gentle drying.
¥2,600
¥2,100
Bamboo Hair Towel Wrap, MochaHair towel wrap made with bamboo blend fabric for gentle drying.
¥2,600
¥2,100
NewBamboo Hair Towel Wrap, Kids, BunnyChildren's hair towel wrap made with bamboo blend fabric for gentle drying.
¥2,600
¥2,100
NewBamboo Baby Hooded Towel, SharkChildren’s hooded bath towel made of ultra-soft and absorbent bamboo blend.
¥5,600
¥4,500
NewBamboo Baby Hooded Towel, LionChildren’s hooded bath towel made of ultra-soft and absorbent bamboo blend.
¥5,600
¥4,500
NewBamboo Baby Hooded Towel, BunnyChildren’s hooded bath towel made of ultra-soft and absorbent bamboo blend.
¥5,600
¥4,500
NewFlaxseed Reusable Heat CapDeep conditioning heat cap with flaxseed that enhances the benefits of hair treatments.
¥6,000
¥4,800
NewBamboo Hair Bonnet, Jet BlackSilky-smooth hair bonnet for sleeping made of 100% bamboo.
¥6,000
¥4,800
Silky Bamboo Pillowcase, Pearl WhiteSilky-soft 600-thread lyocell bamboo pillowcase that gently protects your hair and skin.
¥5,800
¥4,700
Bamboo Towel PillowcaseProtects the pillow when sleeping with wet hair or an overnight hair mask.
¥5,800
¥4,700
Silky Bamboo Duvet Cover, Pearl WhiteLuxurious 600-thread lyocell bamboo duvet cover for silky softness and all-night comfort.
¥14,200
¥11,300
NewSilky Bamboo Flat Sheet, Pearl WhiteLuxurious 600-thread bamboo lyocell flat sheet for silky softness and all-night comfort.
¥12,000
¥9,600
NewRefillable Travel-Size BottlesSet of small travel-size containers for bringing your hair and skin care essentials on the go.
¥4,800
¥3,800
NewToiletry Bag, MatteWater-resistant and lightweight toiletry bag made of recyclable plastic.
¥2,600
¥2,100
NewToiletry Bag, ClearWater-resistant and lightweight toiletry bag made of recyclable plastic.
¥2,600
¥2,100
NewHanging Travel Toiletry Bag, MatteWater-resistant and lightweight hanging toiletry bag made of recyclable plastic.
¥5,600
¥4,500
NewAdjustable Baby Shower Cap, MermaidSoft, adjustable shower cap that shields your baby’s face and ears during bath time.
¥2,600
¥2,100
NewAdjustable Baby Shower Cap, WhaleSoft, adjustable shower cap that shields your baby’s face and ears during bath time.
¥2,600
¥2,100
NewCeramic Thermal Hair Rollers, 6-Pack, LargeSelf-grip thermal hair rollers for voluminous waves and curls.
¥2,800
¥2,300
NewCeramic Thermal Hair Rollers, 6-Pack, Large, BlurpleSelf-grip thermal hair rollers for voluminous waves and curls.
¥2,800
¥2,300
NewCeramic Thermal Hair Rollers, 12-Pack, SmallSelf-grip thermal hair rollers for voluminous waves and curls.
¥2,800
¥2,300
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What are natural hair care products?
First things first, let’s make sure we’re all on the same page. If you look up the word “natural” in the dictionary, it means “based on the state of things in nature”. If you want to transition to natural hair care products, you’ll want to use products that are formulated with natural (as opposed to artificial) ingredients.
As you’ll learn below, switching to an all-natural hair care routine can be one of the best ways to take care of your hair in both the short term and long term.
How do you switch to natural hair products?
- Stop relaxing your hair and using chemical treatments. The less you can use harsh chemicals on your hair, the better. While things like relaxers or perms may give you the look you want in the short term, they can lead to major damage in the long term. We’re talking breakage, split ends, frizziness, and in some cases, hair loss.
- Avoid using high heat on your hair. We get it, sometimes there’s just no avoiding the straightener or curling iron. But try to only use those for special occasions. And when you do use heat, don’t forget to use a heat protectant each time! This will help keep your hair healthy and prevent damage.
- Find a few basic go-to hairstyles to minimize breakage. Certain hairstyles, like tight braids and buns, can cause breakage and split ends. Instead, opt to wear your hair down, or switch to looser styles to keep your hair damage-free. What’s more, opt for soft hair rings for ponytails and braids, instead of harsh elastics that pull.
- Take inventory of your hair products. Make sure the products you choose are full of hair-loving ingredients. Look for natural hair products without harsh additives like sulfates and parabens. These can strip the hair of its natural oils over time, leading to scalp irritation and potential hair loss.
- Understand the role that each product will have in your regimen. When you understand how each product fits into your routine, it makes it easier to use them properly and get the results you want. Make sure to build a targeted hair care routine with a great shampoo and conditioner combo, as well as any other treatments for your hair’s specific needs.
Are natural hair care products for everyone?
Absolutely! When you use natural hair care products, you help your hair become the best version of itself. Instead of using products that strip away natural oils and cause damage or irritation over time, natural hair products help enhance – not mask – your hair’s natural beauty, color, and texture.
No matter what kind of hair you have, anyone can benefit from switching to an all-natural hair care routine.
Natural hair care products – the basics:
Understand the ingredients on the label
Before picking up a new product, make sure you understand the ingredients it’s formulated with. Understanding common key ingredients will help you choose the products that are best for your hair type and texture.
Keep your scalp (and hair) clean
Healthy hair starts at the scalp. The right natural hair care products will help gently cleanse the scalp without stripping away your hair’s natural moisture. This will in turn help keep your strands clean and healthy. And if your scalp needs a pick-me-up, scalp scrubs and treatments can help soothe irritation and prevent build-up.
Maintain a proper moisture/protein balance
Protein-moisture balance is when your hair texture has the proper level of hydration and strength to prevent breakage. Your hair needs the right mix of moisture and protein to stay strong and healthy, and the right natural hair product can help ensure your hair has the right amount of each element.
As well as a healthy scalp, you’ll want to pay close attention to your strands as well – especially your ends. The ends are where damage shows up first via split ends, so taking care to prevent them will help the rest of your hair stay healthy. Using natural hair products will protect your strands with every wash.
Eat a healthy diet
Ultimately, healthy hair isn’t based on the products you use alone. Along with using natural hair care products, maintaining a healthy lifestyle and eating a well-balanced diet is the best way to ensure healthy and happy hair.


























































































































